Special report: baby boomers.

Australasian Business Intelligence, July, 2007

Jul 05, 2007 (Ad News - ABIX via COMTEX) -- Australian advertisers are struggling to come into grips with the potential offered by the baby boomers generation. This is the view of Charlie Nelson, of Foreseechange, who notes in a 2006 survey that only 12.5 of boomers felt engaged by advertising.

He says that people between the age of 55 and 64 are the biggest consumers of discretionary goods and services, followed by those between the age of 45 and 54. It is suggested that ...