Optus animals hit back.

Australasian Business Intelligence,  July, 2007  

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Byline: Simon Canning

Jul 08, 2007 (The Australian - ABIX via COMTEX) -- Australian telco Singtel Optus is about to roll out a new advertising campaign that centres on customer feedback. Under the tagline "We hear you", the strategy includes web sites, TV spots and billboards, as well as ambient marketing in major capital cities. Optus, which is currently considering whether to renew its contracts with agencies M&C Saatchi and Leo Burnett that are worth $A50m, is responding to a new campaign by rival Telstra. The latter is using ...

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