Business Services Industry
Marketers shop in store for a better ads deal.
Australasian Business Intelligence, May, 2009
Byline: Paul McIntyre
May 13, 2009 (The Age - ABIX via COMTEX) -- New data by Nielsen Media Research shows that advertising for food has declined 4% in the first quarter of 2009, even though consumers are increasingly spending their money at supermarkets rather than on dining out. One reason is that marketing budgets are being allocated more to in-store product demonstrations and promotions. The figures are also very mixed within wider segments such as beverages, where soft drink advertising has risen 35%, but that for juice and tea is down 54% and 12% respectively.
Publication Date: 14 May 2009
ACNIELSEN AUSTRALIA PTY LTD NIELSEN MEDIA RESEARCH AUSTRALIA THE BAILEY GROUP PTY LTD
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