Business Services Industry
Freeview message lost in transition.
Australasian Business Intelligence, May, 2009
Byline: Neil Shoebridge
May 31, 2009 (The Australian Financial Review - ABIX via COMTEX) -- New statistics show that the aims of Freeview will be harder to achieve than first thought. It wants to raise awareness of free-to-air digital channels by 20%, but new tracking data shows that the market already has a penetration of almost 50%. Raising awareness to 70% is a big task.
Publication Date: 1 June 2009
FREEVIEW AUSTRALIA PTY LTD TEN NETWORK HOLDINGS LIMITED - ASX TEN
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