Business Services Industry
Battle for loyalty intensifies.
Australasian Business Intelligence, June, 2009
Byline: Julian Lee
Jun 01, 2009 (The Age - ABIX via COMTEX) -- Richard Umbers, GM customer engagement, says Woolworths' expansion of its Everyday Rewards customer loyalty program will be cost-neutral, as increased patronage will make up for the investment in the linking of the scheme to the Qantas Frequent Flyer business. An eventual inclusion of the petrol retailing venture with Caltex is also planned.
Publication Date: 2 June 2009
WOOLWORTHS LIMITED - ASX WOW QANTAS AIRWAYS LIMITED - ASX QAN CALTEX AUSTRALIA LIMITED - ASX CTX WOOLWORTHS PLUS PETROL QANTAS FREQUENT FLYER LIMITED BIG W DISCOUNT STORES BWS - BEER WINE SPIRITS DICK SMITH ELECTRONICS PTY LTD MWE CONSULTING PTY LTD
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