Business Services Industry
X marks spot and many ask Y, but gen Z new kid on brand block.
Australasian Business Intelligence, June, 2009
Byline: Paul McIntyre
Jun 17, 2009 (The Sydney Morning Herald - ABIX via COMTEX) -- Marketers need to change their tactics to appeal to Generation Z. The new social group was born between 1992 and 2005. A global study, released by online virtual world site Habbo, has found that teenagers are more conservative and have more traditional values. Brands need to change their marketing to gain their loyalty.
Publication Date: 18 June 2009
SULAKE CORPORATION OY
NIKE INCORPORATED
ADIDAS-SALOMON AG
BILLABONG INTERNATIONAL LIMITED - ASX BBG
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