Business Services Industry
Bigger does not mean better.
Industrial Distribution, October, 2006 by Crotty, Michael
By Michael Crotty Having more product offerings than the next guy is fine--but only if the value of all those products is communicated In today's society of Wal-Mart and Home Depot, most thoughts lead to "bigger is better." When we look at the way manufacturers or distributors approach the market, in many cases they are saying pretty much the same thing: "We have more than them.
Buy from us." In recent mergers, you read of the "symmetry in product," "more product to market" and "round out the offering." But is bigger better? Does bringing more to the party make you first in line? We look to the success of businesses like Wal-Mart and Home Depot and can jump to that conclusion. However, the element we overlook is the value of the...
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