Business Services Industry
Around and About.(Lincoln Electric Co.'s contract with NASCAR's Robert Yates Racing team)(Simonds International, ORCO Construction Supply and Tower Fasteners are celebrating anniversaries)(acquisions in industrial equipment industry)
Industrial Distribution, April, 2007 by Perriello, Brad
Edited by Brad Perriello Lincoln Electric on the fast track Brad Perriello Lincoln Electric's marketing program is on the move. The welding products manufacturer inked a deal with NASCAR's Robert Yates Racing team, home of drivers David Gilliland, Ricky Rudd and Stephen Leicht.
Lincoln will provide the team with a full range of welding and cutting equipment, technical training and welding application support. It's not the first time the company has gotten involved in the racing world. Lincoln regularly supplies welding equipment, training and application solutions to a number of NASCAR teams, as well as to the IRL, USAC, ARCA, and NHRA racing leagues. Lincoln also hosts an annual welding seminar for an elite group of motor...
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