Travel Industry

Style revolution: in search of returns generated by the likes of Schrager and W hotels, mainstream brands are deserting the "box" for high style. (feature).(hotel design)(Industry Overview)

Hotels, November, 2001 by Weinstein, Jeff

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Mainstream hotel design is in the midst of a style revolution--the evidence grows clearer every day. Big corporate brand leaders such as Bill Marriott, Juergen Bartels, Rocco Forte and Barry Sternlicht astutely have taken notice and now are reacting to the fact that consumers are willing to pay a premium for a hotel experience.

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It is no longer about a hotel stay, but an experience that stimulates the senses, calms the nerves and reaf-firms modern consumers' growing need to know they, too, have a sense of style. An ever-growing list of independent hoteliers who are not inhibited by ...

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Travel Industry

Style revolution: in search of returns generated by the likes of Schrager and W hotels, mainstream brands are deserting the "box" for high style. (feature).(hotel design)(Industry Overview)

Hotels, November, 2001 by Weinstein, Jeff

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