Get conference business back on track. (global update: marketing).(Brief Article)(Statistical Data Included)

Hotels, February, 2002

WORLDWIDE Recovery may be in sight for group and conference business. Conference hotel specialist Dolce International, Montvale, New Jersey, expected to close out 2001 flat against a strong 2000, with rate off only US$5 from the projected average of US$140. CEO Andy Dolce says bookings for the first quarter of 2002 show further improvement, fueled by pent-up demand that reaches back to the recessionary concerns of the second quarter of last year.

Rebuilding business from the virtual standstill of last September required a concerted effort between Dolce's corporate-and property-level staffs in the United States and Europe. "Right after September 11, we had all hands calling customers to reassure them and ask what we could do to help," says Dolce. One thing Dolce...

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