Travel Industry
Industry: Email Alert RSS FeedHot type. (global update: news).(Strategic Hotel Capital's Laurence Geller believes hotels focus too much in RevPAR)(Brief Article)
Hotels, March, 2002 by Geller, Laurence
> "The issue is not RevPAR, but how much it costs to get RevPAR and what it generates in profits per room. To measure one's success by RevPAR is convenient but antiquated and doesn't address the issues ... Going for RevPAR and RevPAR penetration is a god at the altar of which this industry should stop worshipping."
-- Laurence Geller, CEO, Strategic Hotel Capital, at the Americas Lodging Investment Summit, on operators talking too much about RevPAR and not enough about profitability
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