Travel Industry
Industry: Email Alert RSS FeedEric Pfeffer, former CEO of Cendant's hotel division and now president of Pfeffer Group. (Latin America).(Brief Article)
Hotels, July, 2002 by Strauss, Karyn
Eric Pfeffer, former CEO of Cendant's hotel division and now president of Pfeffer Group, Sunny Isles Beach, Florida, has been hired as a consultant to help La Quinta Corp., Irving, Texas, with its initial global expansion plan for Mexico, Central and South America.
"Our franchising program has a strategy to build on success," says Alan Tallis, executive vice president and chief development officer at La Quinta. "We have 55 franchises open domestically and another 70 to 75 under development. It's time to move into the international arena. We're ready."
Without wanting to predict specific expansion numbers, Tallis says the goal is to locate and enter into agreements with qualified international hoteliers who will represent the brand well in their...
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