Joie de Vivre looks to grow by growing up.(Joie de Vivre Hospitality)(Company Profile)

SAN FRANCISCO Chip Conley, the 44-year-old founder and CEO of San Francisco-based Joie de Vivre Hospitality, is "post-hip," and he is certain he is not alone. So certain that he is developed a new hotel for those like him. "I feel strongly based on what I've seen in the marketplace that there is a customer who is 35 to 55 and psychographically active, adventurous and creative--a post-W, pre-Four Seasons guest," he says. "I am the market."

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Conley is the person who has outgrown the hip boutique hotels but isn't ready for the formal and ultra-expensive ...

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Joie de Vivre looks to grow by growing up.(Joie de Vivre Hospitality)(Company Profile)

Hotels, March, 2005

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