Carlson launches 'Regent Experience'.(Carlson Companies Inc. rebrands Regent Seven Seas Cruises )(Brief article)

Hotels, April, 2006

MINNEAPOLIS In an effort to grow the luxury Regent brand name, Carlson Companies announces the merger of Regent Hotels and Radisson Seven Seas Cruises under its global Regent banner. The newly branded Regent Seven Seas Cruises and the 30-year-old Regent International Hotels brand will be aligned under the theme of "The Regent Experience."

The re-branding of the cruise line entails a multimillion dollar revamp for the entire fleet, including upgraded suite design, amenities and technology, as well as the rollout of new services, such as The Regent Travel Concierge program. "By aligning our ships and hotels, we're able to create a seamless integration of ship-to-shore experiences" says Jay Witzel, president and CEO, Carlson Hotels Worldwide.

Witzel...

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