Travel Industry
Industry: Email Alert RSS Feed5 Minutes With: Matt Sparks Balancing The Fairmont Raffles Brands.
Hotels, April, 2007
By Staff
To call Matt Sparks a veteran of corporate hotel development is a considerable understatement. Sparks, 46, has served in development capacities for Wyndham, Starwood, Marriott, Lodgian and Westin. He joined Fairmont Hotels & Resorts as a consultant in 2005 before being elevated to Fairmont Raffles Hotels International's vice president for brand development this January. The Michigan State University-educated Sparks originally planned to study medicine, until a college ski trip exposed him to the excitement of the hospitality industry, and his passion for the business has not wavered.
HOTELS: How has the culture at Fairmont changed since the merger with Raffles took the company private?
SPARKS: Well, the challenges have been very few....
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