Holiday Inn Turns Icon Status Into Fashion Symbol.

Hotels, May, 2007

By Staff

Holiday Inn may not be the most exotic or luxurious brand out there, but it has officially gone pop culture. U.S. fashion distributor Junk Food Clothing has begun selling licensed T-shirts emblazoned with the icon's famous logo, accompanied by catch phrases like 'Sleep with the Best' and 'Do Not Disturb.' The T-shirts, which tap into the vintage fashion trend popular with American youth, are being sold at high-end retailers, including Saks Fifth Avenue, Macy's and Nordstrom, for about US$40.

The idea of marketing T-shirts had been circulating internally at Holiday Inn for several years, says Mark Snyder, vice president of brand management, before Junk Food approached the company about putting the concept in motion. 'The Holiday Inn T-shirts...

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