Camera retailer leverages digital minilabs and kiosk front-ends to grow revenues, expand customer base: Shutterbug Camera's minilab makeover plus plenty of kiosks prompt customers to routinely place orders for 200 to 500 prints.

Imaging Business, October, 2005 by Schiffner, Bill

With the latest digital minilabs and user-friendly kiosks, specialty photo retailers have an unmatched opportunity to grow their revenues and broaden their customer base. The reasons are simple: Digital printing is a high-margin service offering, even more profitable than selling cameras. And the new generation of in-store digital photo processing solutions aligns with the wide adoption of digital cameras by consumers, who want new ways to capture, store, interact, print and share their images.

A case in point is Shutterbug Camera Shops, a three-store chain in Northern California. President Mike Paschke has installed digital minilabs at two of his stores and has supplied all three with a complement of kiosks that let customers modify their images and place...

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