Kimlor looks to licensing.(Brief Article)
Home Textiles Today, September, 2000
ORANGEBURG, SC -- Faced with a competitive, fast-paced business environment, Kimlor Mills is getting back to nature. It is banking on the rugged outdoor lifestyle to boost retail sales.
The manufacturer will be capitalizing on its exclusive bedding license for Bill Jordan's Realtree indoors this market. Advantage and Wetlands are camouflage designs that are widely used in the hunting industry, according to Karen Svicarovich, creative director at Kimlor. Advantage comes with percale sheet sets and features a forest design in earth tone browns and greens with leaves and branches. Wetlands, in browns, tans, and golds, has a marshlands and reeds design. Twin comforters are priced wholesale at $36 with twin sheet sets at $23.75.
Kimlor hikes to the...
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