Coldwater Creek adds EasyAsk.(web site improvement)(Brief Article)
Home Textiles Today, March, 2001 by Lillo, Andrea
LITTLETON, MA -- Coldwater Creek, a catalog and e-commerce retailer in apparel, gift and home goods, will soon implement EasyAsk on its websites. With its language-understanding search technology, EasyAsk will give customers more precise searching abilities. A person may type in, "pearl earrings under $100," for example, and EasyAsk will present only those products, the company said.
The company added that this technology also allows merchants to limit searches to items that are in stock.
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