Veratex looks ahead after 10 years.(Brief Article)(Statistical Data Included)
Home Textiles Today, October, 2001 by Lazaro, Marvin
PANORAMA CITY, CA -- This fall market, luxury bedding supplier Veratex will be celebrating a decade in the home textiles business, and while the company may have come a long way from its beginnings -- showing one printed comforter ensemble pinned to the walls of a hotel room -- its president believes that Veratex still has a long way to go.
"We have to work twice as hard to come up with the right stuff now," Avi Cohen told Home Textiles Today. "A lot of people are doing what we do, so we have to come up with even newer and better things." According to Cohen, the company is forecasting revenue of approximately $50 million for 2001, a far cry from its first year when Veratex did not even break the $1 million mark. In 1999, the company finished with...
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