Kmart, Martha hope new Star System shines.(Martha Stewart Living Omnimedia, instore household linens marketing)(Brief Article)
Home Textiles Today, October, 2001
TROY, MI -- Martha Stewart Living Omnimedia and Kmart have announced the implementation of their new Star merchandising strategy with the Martha Stewart Everyday (MSE) product line. Intended to help consumers find the tier of product best suited to their needs, the Martha Stewart Everyday Star System divides the line into the good, better and best labels of 3-Star (formerly the Blue Label), 4-Star and 5-Star.
Currently, the system only affects bedding, bath and some hardlines, but will be integrated to other categories over the next few years. The Star designations will appear on all new MSE Bed and Bath packaging and on product tags. Stores will further differentiate between the tiers with signage and overhead graphics. The 3-Star line is the...
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