Martha to tighten Mail mix, expand specialty: MSE turning Japanese.(Brief Article)(Statistical Data Included)
Home Textiles Today, February, 2002
NEW YORK -- Closing the books on a record-breaking year for revenues and earnings per share, Martha Stewart Omnimedia (MSO) will drive merchandise sales in 2002 with the launch of a new specialty-tier brand, a more rigorously defined and sharply priced assortment in its up-market Martha By Mail segment, and the expansion of the mass market Martha Stewart Everyday brand in the United States and abroad.
Despite last year's economic downtown and Kmart's woes, the company managed to boost total merchandise sales by 46.1 percent to $35.6 million, with merchandise EBITDA rising 26.2 percent to $30.5 million. Total sales of the Martha Stewart Everyday mass market brand rose 26% to $1.6 billion. "While it is disappointing that this stellar performance has...
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