Saks Fifth Ave. picks William Morris. (Retail briefs).(Brief Article)
Home Textiles Today, June, 2002
William Morris Consulting, a division of the William Morris Agency, has signed an agreement with Saks Fifth Avenue Enterprises (SFAE) to represent and leverage the 61-store luxury retailer in the media and entertainment industries. "Whether you compete on price, selection or convenience, today's retail environment demands an enriched customer experience, and select media and entertainment integration can help you achieve that," said Stephen Sadove, vice chairman of Saks Inc., the parent company of SFAE.
SFAE has recently expanded on its various entertainment and media alliances.
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