Besser promoted at Warner Bros. Consumer Products. (People around the industry). (Grant Besser).(Brief Article)
Home Textiles Today, September, 2002
Burbank, Calif. -- Grant Besser has been promoted to vice president of international commercial marketing for Warner Bros. Consumer Products. Prior to his promotion, Besser was marketing director of international licensing where he oversaw the development of international marketing plans for all of Warner Bros.' licensed properties.
In his new position, Besser reports to Mark Matheny, executive vice president of international for the company. Besser is responsible for all international commercial marketing, ensuring that resources and sales efforts are coordinated. He also oversees the development of regional and local international marketing plans, advertising strategies, trade shows and promotional events. "Since Grant first joined the...
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