Home Depot keeps focus on everyday low prices. (Retail Conference Calls).(Brief Article)
Home Textiles Today, December, 2002
ATLANTA -- In contrast to last year's holiday season featuring "a lineup of promotional events," this year The Home Depot will "focus on the basics of everyday low price, stronger and broader assortments and excellent service," said Carol Tome, executive vp and cfo, during the company's quarterly conference call last month.
Bob Nardelli, chairman, president and ceo, added that promotional activity now is offered on less than 5 percent of its assortment. "We'll manage our promotional calendar, but not put our price image at risk." And though the company eliminated much of its slower-moving merchandise last January with a clearance sale, Nardelli doesn't anticipate a repeat of that strategy. "Our inventory today is cleaner, fresher and has a higher velocity...
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