JCP names chief marketing officer. (People Today).(Mike Boylson appointed executive vice presidnet and chief marketing officer of J.C. Penney)(Brief Article)
Home Textiles Today, March, 2003
PLANO, TX -- Mike Boylson, currently vp and director of marketing, planning and promotions, has been named executive vp and chief marketing officer of JCPenney, effective April 1. Reporting to Vanessa Castagna, chairman and ceo, JCPenney Stores, Catalog and Internet, Boylson succeeds John Budd, who joined the company in February 2001 and is now retiring.
"Mike has worked closely with John Budd in developing and executing all facets of a new marketing vision so vital to JCPenney's turnaround process," said Castagna. Before his current position, Boylson was selected to serve on the strategic task force in 1999 that led and directed the implementation of the company's centralization. Having joined JCPenney in 1978 as a trainee, he has also served...
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