Home businesses shine to the Maxx.(TJX Companies HomeGoods )

Home Textiles Today, March, 2003 by Felgner, Brent

FRAMINGHAM, MA -- TJX Companies HomeGoods chain has largely flower under the radar sincce its 1992 launch but that low profile is becoming harder to maintain as it consistently blasts past its targets. In the meantime, TJX's home fashions business--through HomeGoods, TJMaxx and Marshall's superstores and tiny Canadian HomeSense operation--continues to be a shining star as the firm struggles to keep its sales and profits at acceptable levels.

The home operations fared far better than the rest of the chain's apparel-driven business, which saw fourth quarter profits slip on essentially flat comparable store sales. (See financial report, page 23.) HomeGoods, which has been one of TJX's fastest growing divisions, last year opened 30 new stores,...

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