Protesting her innocence, Martha protects MSO brands.(Martha Stewart Living Omnimedia)
Home Textiles Today, June, 2003 by Lillo, Andrea
NEW YORK -- Martha Stewart launched a plea for her image and her brands last week even as she pleaded her innocence before a federal judge of criminal charges involving alleged securities fraud and cover up. It was a striking example of just how much is at stake. Not only will Martha Stewart, the person, be battling for her freedom, Martha Stewart, the brand and the institution, will be struggling to remain free of the tarnish the pending criminal trial and possible conviction might bring.
She's already stepped aside as ceo of her namesake company, Martha Stewart Living Omnimedia. But billions of dollars remain at risk. With no time to wait, her attorneys offered sound bites and she took out a full page ad in USA Today proclaiming her innocence....
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