Ikea gets in touch with its softer side.(New Jersey store places emphasis on home textiles)
Home Textiles Today, August, 2003 by Sloan, Carole
CONSHOCKEN, PA -- The new Ikea store in Paramus, N J, that opened 12 days ago reflects the company's renewed emphasis on home textiles, both in merchandise and presentation. "Our biggest in-store change is in home textiles," said Ian Wrling, U.S. deputy manager, North America. "We brought together rugs and home textiles into one very large department." In addition, said Lisa Davis, commercial manager, carpets and textiles, in North America, "Now are bringing in new home textiles products faster--two launches a year, which is very different from the past when we brought out new textiles just annually for the catalog launch." "Business is better [for Ikea] in home textiles than across the store, but overall, it is not bad," Davis said.
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