Martha readies flooring revamp.
Home Textiles Today, November, 2003 by Corral, Cecile B.
NEW YORK -- While comparable store sales of Martha Stewart branded products at Kmart stores actually managed to gain over the past quarter, the 13-month-old Martha Stewart Signature flooring program continues to struggle and will be revamped. Sharon Patrick, president and coo of Martha Stewart Living Omnimedia, last week said results for the flooring program are "below expectations" during the company's third quarter conference call with analysts.
"We are addressing the problems and look forward to a resolution," she said. Patrick outlined the main issues with the program, produced under license by Shaw Industries: * The number of stores carrying the line is "significantly" lower than the 2,000 originally projected, and the retailers that do...
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