Crabtree & Evelyn signs with Springs Industries.(Brief Article)
Home Textiles Today, February, 2004 by SanFilippo, Michele
FORT MILL, S.C. -- Crabtree & Evelyn has signed with Springs Industries to design and launch a new co-branded collection of bedding and bath called Crabtree & Evelyn by Wamsutta. The collection, which will target department and specialty stores, will debut in the Springs' showroom during market week in March.
According to Leslie Sanders, director of marketing for Crabtree & Evelyn, "The bed and bath category is core to our strategy of capitalizing on the Crabtree & Evelyn lifestyle brand. They fit in perfectly with the essence of Crabtree & Evelyn products and will serve as the anchor for our new lifestyle program based on the art of living well." By bringing the brands together, Springs plans on offering home fashions that are "eclectic yet...
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