Penney's in my thoughts.(Opinion Today)(J.C. Penney Company Inc. product launches include Chris Madden and Colin Cowie)(Column)
Home Textiles Today, May, 2004 by Marks, Jennifer
If it seems like there's been a whole lotta JCPenney in the news lately, it's because there has. In marketing terms, it's been a JCPenney spring. The company has saturated the trade with a steady series of announcements, debuts and previews. The big news out of its analysts meeting last month was that Penney is moving on several fronts: on the mall, off the mall, on the Internet and through the mail.
Within days, Penney's top executives and home merchants were in New York unveiling to the trade and shelter book media the Colin Cowie bridal registry program--which doesn't hit its tri-channel outlets until September. Last week, it pulled a page from the Target Book of Big City Marketing to officially announce the arrival at its stores of the...
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