Li & Fung USA hitting home.(Li and Fung Ltd.,)
Home Textiles Today, August, 2004
NEW YORK -- Now that Li & Fung USA has tucked two of the most well-known home textiles brands into its portfolio, the American division of the Hong Kong-based global trading company is positioning itself to become an aggressive player in the home business--on a global basis.
The U.S. division said it is close to finalizing a deal on the license for the Cannon brand, which it may launch in more than one country simultaneously.
"There's demand offshore already," according to Rick Darling, president of Li & Fung USA.
As is the case with the other former Pillowtex brand Li & Fung landed licensing rights to this past January, the product development and trading company's Cannon license encompasses sheets, decorative bedding, coordinating...
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