MSO waits patiently for Martha's return.(News)(Martha Stewart Living Omnimedia Inc)
Home Textiles Today, February, 2005 by SanFilippo, Michele
New York -- Martha Stewart Living Omnimedia remains focused on its principal brand and anxiously awaits the return of its founder from prison next month. Company executives said that home merchandise will be a key avenue for recovery. According to the company's fourth-quarter conference call last week, home decor was a strong performer in the quarter with increasing sales of Martha Stewart Everyday products, driven primarily by new introductions of kitchen and laundry products at Kmart.
Future additions include: new designs in the five-star bedding collection set to debut this spring and the introduction ready-to-assemble furniture launching this June along with a fourth Martha Stewart Signature home collection. "We will focus our efforts on our...
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