Federated/May a stronger force in home.(Federated Department Stores Inc.)(May Department Stores Co.)

Home Textiles Today, March, 2005 by Sloan, Carole

NEW YORK -- With Federated's acquisition of May Department Stores that includes its 2004 purchase of Marshall Field's, department store home textiles retailing is poised to take an upward turn in fashion, price point and private brand merchandising.

Both Federated--under its new Macy's Home Store concept--and Marshall Field's approach their home textiles business from a higher style and price point level than May stores do, industry observers commented. And Field's stands out even more in the fashion, quality and price point derby with more emphasis on the major designer collections as well as specialty designer programs.

The combined home textiles sales for Federated Department Stores, May Department Stores and Marshall Field's will catapult the...

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