Blue Ridge: expands SafeFit and Fisher-Price brands with host of new intros.(Infant gear)(Blue Ridge International Products Co.)(Advertisement)
Home Textiles Today, April, 2005
Behind two of the most recognized brands in the juvenile products business-SafeFit[R] and Fisher-Price[R], Blue Ridge International Products Co. is dedicated to improving the lives of both parents and children. Whether it's a product for the home, around town or across the country, Blue Ridge wants everyday life with a child to be safer, simpler and more comfortable.
Since 1991, the SafeFit brand has provided innovative travel products designed especially for children. By focusing specifically on the travel category, SafeFit has been able to offer fresh solutions for today's on-the-go parents. New this year are the Mini-Van Storage Caddy, Deluxe Road Show, 2-in-1 Wide Angle Mirror and Keep-it-Neat Seat Protector.
The Mini-Van Storage Caddy is an...
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