Warner Bros. introduces high-end Tweety.(Warner Bros. Consumer Products)
Home Textiles Today, July, 2005 by Merritte, Tanya K.
New York -- Tweety is moving to a more upscale nest. Warner Bros. Consumer Products, whose booth was a constant whirlwind of activity at last month's Licensing Show, is putting a new focus on the popular property as it tries to appeal to today's fashion-conscious girls, teens and young adults.
Warner Bros. Consumer Products is repositioning the bird--already a top character with girls--with new color and design palettes, including a pink palette and a high-design graphic look in black and white. Tweety is also getting new styling, with slightly longer eyelashes and the occasional flower on his head. Warner Bros. has already debuted the new look on apparel and footwear that launched in the high-end boutiques Kitson and Scoop in May. The T-shirts...
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