Pier 1 betting on contemporary looks.(News)(Pier 1 Imports Inc.)
Home Textiles Today, December, 2005 by Corral, Cecile B.
FORT WORTH, TEXAS -- Out with its signature wicker wares, in with sleek wood and metal furniture pieces, said Pier 1 Imports during its third quarter earnings call on December 15. Looking to compete in design and quality with popular mass retailers and in price against better catalogs and specialty stores, Pier 1 said it will move forward in 2006 with a new merchandising initiative that drives it away from the wicker and rattan looks it has long been known for and moves it into a more modern, contemporary direction.
Come spring, Pier 1 stores will be stocked with the new merchandise, preceded by a new catalog--the third of its kind since the rollout of the company's first in September--to 10 million customers. "[Relative to Crate & Barrel and...
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