Sears sizes up home: new leaders convey "back to basics" message.(Sears Holding Corp)
Home Textiles Today, April, 2006 by Sloan, Carole
HOFFMAN ESTATES, ILL. -- Sears is looking to its home fashions business as one of the driving forces for success under the new leadership of Edward Lampert and Aylwin Lewis, chairman and president/ceo of parent company Sears Holding Corp. respectively. The executives, at the company's first annual meeting here last week following last year's merger of Sears and Kmart, emphasized the need to attract younger consumers--and home furnishings was cited as a key to achieving this end.
"We see a lot of bonds to be built around homeownership," said Lampert, who picked the home furnishings area as a means to this end. In fact, at the annual meeting, poster-size examples of Sears and Kmart exclusive products were displayed--and home furnishings captured more...
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