New Merchandising Onslaught Looms for Martha Stewart.(Martha Stewart Living Omnimedia Inc.)
Home Textiles Today, November, 2006 by Hogsett, Don; Mammarella, James
By Don Hogsett and James Mammarella New York - Sales of Martha Stewart licensed merchandise at Kmart continue to downtrend, but the stage is set elsewhere for a strategic advance, in line with the company's overall approach, which Martha Stewart Living Omnimedia (MSLO) president and ceo Susan Lyne characterized as a move "to diversify our product line and broaden our distribution channels." Speaking to analysts during the MSLO third quarter conference call, Lyne said the diversification plan applies across all four business segments - publishing, broadcasting, merchandising, and internet.
Lyne pointed to the recent and coming launches of: Martha Stewart Colors interior and exterior paint color program due in all 1,275 Lowe's...
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