Walk a Mile in Retailer's Shoes.
Home Textiles Today, March, 2007
By Jennifer Marks Are you a supplier to the independent specialty retailer market? Are you looking for avenues to build your brand? Interested in real-time feedback from consumers to help refine product development? Maybe you should open your own store. This month, HTT's sister publication Gifts & Decorative Accessories (GDA) talked with a group of vendors who've done just that -- and while I hate to crib from somebody else's notes, their experience is worth sharing.
The first hurdle any vendor contemplating a direct-to-consumer model faces, of course, is ...
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