Martha Stewart Aims for Profitability With New Programs.(Martha Stewart Living Omnimedia Inc.)(Financial report)

Home Textiles Today, March, 2007 by Mammarella, James

By James Mammarella New York -- Strong fourth-quarter results helped Martha Stewart Living Omnimedia (MSLO) shrink its 2006 full-year operating loss to $2.8 million, down from the 2005 operating loss of $78.3 million, the company noted in its conference call to analysts. MSLO president and ceo Susan Lyne emphasized, "Our 2006 results came in ahead of our guidance even with additional investment in key initiatives like [recently launched magazine] Blueprint and our marthastewart.com website." Fourth-quarter revenues were $97.0 million, up 15% from $84.6 million for the same period one year ago.

Full-year revenues rose 36% to $288.3 million, compared to $212.4 million in 2005. The merchandising division is in transition, with major new...

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