JCP Seeks Rebound in Home.
Home Textiles Today, May, 2007
By Cecile B. Corral Plano, Texas - JCPenney's home department gasped for air during the first quarter, winded mostly by "our biggest-ticket businesses" - the furniture and window covering categories - the 1,039-unit department store chain reported during its earnings call last week. But success of newer private brands, including Studio, "continued to outperform the store average," said president and cmo Ken Hicks, and the company has high hopes of resuscitating home with the upcoming Polo Ralph Lauren exclusive American Living merchandise program - which will launch next January in home and across the rest of the store.
"As you slow down with new home openings and there are more existing homes out on the market, that is not probably that...
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