CEA survey: consumers report high levels of satisfaction purchasing home technology.(MARKET INTELLIGENCE)

Home Networks, July, 2006

Consumers who purchased technology such as home theater and monitored security systems for their new home exhibit high levels of satisfaction, according to research recently released by the Consumer Electronics Association (CEA). According to the "New Home Buyers and Technology Purchases" study, overall satisfaction is above 75 percent for all the technologies tested: owners of home theater systems have the highest satisfaction rate at 89 percent. The study was presented by CEA's director of research, Joe Bates, at the Pacific Coast Builders Conference in San Francisco, California.

CEA's study showed that interest and awareness of home technologies are continuing to skyrocket with high percentages of near-term buyers saying they likely will purchase...

Read the rest of this article with a Free Trial at HighBeam Research.

Premium Content Partnership | HighBeam Research provides an in-depth online archive library of reference works.