THE TIP OF THE ICEBERG.

Health Products Business, June, 2000

Iceberg salads represent 60% of all packaged fresh salads purchased by American consumers, according to the Food Marketing Institute. So Natural Selection Foods has introduced organic alternatives. Earthbound Farm Garden Salad combines iceberg lettuce, shredded carrots and cabbage, and is available in 14-oz.

packs. Earthbound Farm American Salad adds romaine to that mix, and comes in 12-oz. packs. Both come in six packs per carton.