Arts Publications
Topic: RSS FeedThis medium has a personal message. (ink-jet messaging and personalization technology)
Graphic Arts Monthly, August, 1994
Ink-jet messaging and personalization technology can boost marketing and advertising.
At Quebecor Printing's Mt. Morris, Ill. plant, selective binding and ink-jet imaging technology allow magazine, catalog, and direct-mail customers to produce as many as 20,000 different book versions. This capability allows American Express to reach its magazine readers with advertising messages to suit specific ages, lifestyles, budgets, and interests.
Quebecor's investment in selective perfect binding and ink-jet technology began two years ago. "One of American Express's most prominent publications, Travel & Leisure, wanted selective control of the assembly of the magazine, so different markets could be targeted more effectively," recalls Jim Graif, Quebecor...
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