Co-mailing vs. Co-binding Standard Mail Catalogs.(Arandell Corp.'s co-mailing system)

Graphic Arts Monthly, October, 2006 by Landis, H. Don

By H. Don Landis

Catalog printer Arandell invests more than $1 million in Simco offline co-mail system.

In the past, co-palletized co-mailing of standard catalogs consisted of demographically binding multiple titles on the same binding line. The more pieces of Enhanced Carrier Route (ECR) mail in each mailing, the better the postage savings. But disadvantages exist in that the catalogs must be the exact same trim size and have the same inkjet location, and there is a limitation on the number of binding pockets. These restrictions keep co-mailing catalogers to a minimum.

With the advent of off-line co-mailers, however, co-mailing has become available to nearly any cataloger. Gone are some of the co-binding size and inkjet restrictions....

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