Success is affordable 'quality.' (Kirkland's, home accessories chain)

Gifts & Decorative Accessories, November, 1990

Success is Affordable `Quality'

Carl Kirkland, president and CEO of the 50-store Kirkland's home accessories chain, knows exactly why his stores are having such fantastic success - and why they continue to expand: "Because we offer a decorator look and quality at a value price. We are affordable and accessible to a great number of people."

Bruce Moore, senior vice-president and general merchandise manager, explains it this way: "When trends change, we move fast. We have a computerized perpetual inventory system. And at any given moment we know precisely what each ...