Wedding Channel, Waterford Sign Deal.(Brief Article)

Gifts & Decorative Accessories, May, 2001

Los Angeles -- WeddingChannel.com and Waterford Wedgwood USA Inc. signed a multiyear agreement in which Waterford Crystal, Wedgwood products, and All-Clad cookware will be featured on the online bridal registry WeddingChannel.com. In an effort to focus its online marketing efforts, Waterford Wedgwood will sponsor WeddingChannel.com's product selection guide, giving it a "first-in-line" position as visitors to the site search for products.

"The partnership is a strategic opportunity for Waterford Wedgwood to positively and creatively assist the decision-making process of one of our most important consumer audiences," said Chris McGillivary, president and CEO of Waterford Wedgwood USA. Financial terms of the agreement were not disclosed.