Customers in the Driver's Seat.(Company overview)

Gifts & Decorative Accessories, January, 2007

By Brent Felgner

Super-charged choices and stiff market competition give consumers control of the gift market

Picture this: a shopper peruses your store aisles until finding the item she's looking for. But she's nowhere near making a purchase decision. Instead, she aims her camera phone at the product's barcode, clicks to scan it, then clicks again to send. But what if she doesn't have a camera phone? No problem, she can manually enter the bar code numbers and almost instantly, Amazon.com, Shopping.com or another retail service fills the phone screen with detailed product ...